Duke University School of Nursing came to us wanting to update their image. Their previous site was outdated, lacked valuable information, and was simply hard to navigate. They wanted to rebrand theirselves to look more appealing to prospective students and to compete better with other highly recognizable Nursing schools.
We proposed a new site design that helped highlight their upcoming events and their programs of study. By focusing our content towards prospective students, we were able to taylor their needs earlier in the site navigating experience. By also restructuring the site’s navigation, we helped current students and faculty find relevant information more easily.
The new design also helps integrate better with the University’s global branding and aesthetics. The site was eventually built on Drupal platform.
- Visual Design
Please note that the live site may or may not accurately reflect screenshots you see on my personal site. However, if the screenshots are fairly accurate, enjoy!