Entrinsik is a software development company that focuses on user-centric data management solutions for business and education institutions. They offer two solutions: Informer and Semtek. They came to us in need of rebranding their site as well as their two products. Their old site was outdated, information architecture was not organized efficiently, and while their business was thriving, their site needed to catch up in order to meet with high demand.
Visually, I wanted to highlight their two software applications right up front. They used a blue and green color scheme to brand their applications. I introduced shades of blue and green to compliment their micro branding and used a soft grayish blue as my base. Their previous design did not showcase both applications up front. In fact, one was entirely hidden from the home page. I used abstract textures to give it a technical feel to the design. Large visuals with open space helped the home page breath. I carried this style throughout to provide a better visual on top of a reorganized IA.
- Visual Design
- Frontend Development
- User Experience
Please note that the live site may or may not accurately reflect screenshots you see on my personal site. However, if the screenshots are fairly accurate, enjoy!